NEW ERA CAP TEAMS UP WITH PRO MOD DRAG RACER MELANIE SALEMI FOR NEW PARTNERSHIP

Pro Mod Drag Racing Team Gets New Look In Headwear

Buffalo, NY (February 2, 2018) – New Era Cap, who currently partners with NASCAR and INDYCAR in the motorsports world, has expanded to the National Hot Rod Association (NHRA) as the official headwear of Melanie Salemi Motorsports (MSM) in the E3 Spark Plugs Pro Mod Drag Racing Series.

New Era will provide headwear to the MSM team for all 12 races in the 2018 season. Melanie Salemi, who drives the “Purple Reign” Firebird, brings over 20 years of racing experience to the Pro Mod line-up. Most recently, she completed a three-year stint in the PDRA Pro Boost where she placed third in points for 2016 and 2017 and earned a Spring National Championship last year.

Salemi has been the only female to compete in NHRA Promod since 2012. Fans can purchase all driver headwear and MSM team product through www.neweracap.com starting in February.

“Melanie is a rising star in the sport” says Billy Rieck, product lead for NHRA headwear at New Era. “Her Buffalo-based team will definitely make an impact on the track this season, so it was an easy decision to partner with MSM”.

“If you surround yourself with great companies and great people only the same will come for yourself.  Myself and my team are on a quest to be the best in our class of Pro Modified drag racing. The cross marketing availability is endless between both parties and fact of the matter that both New Era and MSM are based in Buffalo, New York is the icing on the cake”, says Salemi. “New Era and MSM both see the value in each other’s marketplace and that is the exciting side of this venture in 2018 and beyond.”

The NHRA Pro Mod season kicks off on March 15th in Gainesville, FL and runs through October 2018. For more information about MSM please visit http://melaniesalemi.com/ or https://www.facebook.com/MelanieSalemiProMod/ and for tickets to upcoming races, please visit https://www.nhra.com/e3-spark-plugs-pro-mod-drag-racing-series

To speak with a New Era representative or for more information on the partnership please contact Lindsay Hall (Lindsay.hall@neweracap.com 347-344-8468)

About New Era Cap

Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment.  The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweracap.

About Melanie Salemi Motorsports

A dedicated racer since1996, Melanie Salemi competed in her second full season of Pro Modified in 2017. In her first two full seasons behind the wheel of a Pro Mod, Melanie placed 3rd in championship points in the ultra competitive Pro Boost class of the Professional Drag Racers Association (PDRA). Melanie became the first female driver to win in the PDRA’s Pro Boost class in 2015 and backed it up in 2017 with another Pro Boost victory.

For the 2018 season, the Melanie Salemi Motorsports team will turn their focus to the NHRA ¼ mile Pro Modified 12 race schedule which will take the team across the USA. Melanie and her team strive to improve on their personal best performance of 5.71 sec. @ 251 mph in the quarter mile, and 3.72 sec. @ 201 mph in the eighth mile.

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